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With Hansal’s directorial vision, Pratik’s delicately nuanced performance and Siddhartha Basu joining the creative process, we are excited to bring Gandhi’s, and India’s journey, to a global audience,” Sameer added.Īlso, Siddhartha Basu, regarded as the ‘Father of Indian Television Quizzing’ has joined the project as the historical consultant, factual advisor and creative consultant.
“The making of Gandhi will be an emotional experience, and when a series of this magnitude and importance is made, it needs people who truly believe in its import. A story of this magnitude needs a filmmaker of equal stature and in Hansal we have found our perfect storyteller,” Sameer Nair, CEO Applause Entertainment, shared. We at Applause are honoured to have this opportunity to tell this important story of India and to bring alive the rich history of the Indian Freedom struggle in a deeply layered multi-season drama series. “The story of Mahatma Gandhi is more than just the story of a great individual it is also the story of the birth of a nation and many other dramatis personae, who along with Gandhi, gained freedom for India. With a common vision for this ambitious narrative, I am excited to kickstart a new journey, yet again with Sameer and the team at Applause.” Our vision with the series is to make it as true-to-life as possible and supported by Ramachandra Guha’s work, we are confident and enthusiastic that we will bring audiences something to remember. It’s clear YouTube hopes this development will off-set criticism for its royalty payments, but the company will first need to provide clarity on the exchange rate.Set in the period of the Indian Independence struggle, Applause will produce ‘Gandhi’ at an international standard for a global audience and film it extensively across several Indian and foreign locations.Įxcited about the project, Hansal said, “When you speak of a historic and iconic figure like Mahatma Gandhi, there is already a great deal of responsibility on you as a filmmaker. It is unclear how much creators make off the contributions to their channel, which is upsetting creators currently involved in the testing phase of the product rollout. Twitch pays creators one cent for every bit they earn from their viewers in a month. There are four types of ‘applaud’ animations available to purchase. The total donations per video will be split 70:30 in the creator’s favour, with YouTube receiving the remainder. Creator channels can offer custom emojis, special channel statuses, and more for bits. Users can purchase an ‘applause’ for a standard amount of 2, which is essentially the equivalent to putting money in a ‘tip pot’. Viewers can spend bits in a variety of ways. On that platform, Twitch viewers can purchase ‘bits’ with real money. The idea is very similar to the micro-transactions available to viewers of Twitch streams. It pays less than virtually anyone, in fact, but the company is testing a new tool that may offer relief to content creators.Īpplause, which is now in the testing phase of release, allows views to contribute to content creators directly.
YouTube pays less per view than Spotify, Tidal, or Apple Music pays per song stream. When you buy Viewer applause, you’re purchasing a one-time. You may be able to buy Viewer applause on participating creators’ videos and show your support, YouTube says. However, the service has repeatedly come under fire for its notoriously low royalty payments. EXCLUSIVE: In May, we revealed Indian studio Applause Entertainment was deep in development on a big-budget drama series about independence hero Mahatma. This feature, Viewer applause, is a new way for fans to donate to their favorite creators, expanding on the video platform’s Super Chat donation system. YouTube is the largest video platform in the world, and it often ranks as the most popular service for music and content discovery. Following the lead of Twitch and similar live-streaming platforms, YouTube will soon allow viewers to support content creators directly.